Alchemy at AMS is a strategic marketing and creative design agency that uses the power of storytelling to transform ideas into tangible, actionable brand manifestations that motivate, illuminate, and inspire.
We are forged from AMS Pictures, a video production agency with a 32-year legacy of creating high-impact content for some of the world’s best known brands and organizations. As a Dallas advertising agency, we meld our expertise in the art of storytelling with the science of consumer insights to create meaningful brand stories that resonate.
There are 4,320 reasons to use video in marketing. Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 […]
In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a […]
Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may feel the urge to scream “Nooooooo!” It was probably […]