Dallas Area Rapid Transit
DART to DFW
Radio, television, print advertising, digital ads, cinema ads, social media, outdoor, transit, inbound (tourist) messaging, outdoor digital, sponsorship integrations, pop-up events, and festivities surrounding the inaugural train ride.
Dallas Area Rapid Transit, or DART, recently elevated the DFW Metroplex into the company of world-class cities that connect an international airport to a public transportation system.
To herald this game-changing achievement, DART and Alchemy at AMS teamed up to promote DART’s Orange Line light-rail to DFW Airport. The DART to DFW campaign encompasses a sustained advertising campaign using alliteration, rhyme, and a whimsical tone to relate the aspiration of travel and exploration to transportation via DART.