DART to DFW Advertising Campaign | Alchemy at AMS
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DART to DFW Advertising Campaign

DART-Out-Of-Home-Advertising
Client

Dallas Area Rapid Transit

Campaign

DART to DFW

Services

Radio, television, print advertising, digital ads, cinema ads, social media, outdoor, transit, inbound (tourist) messaging, outdoor digital, sponsorship integrations, pop-up events, and festivities surrounding the inaugural train ride.

Category
Brand Strategy, Experiential, Integrated Campaigns, Print, Social Media
About This Project

Dallas Area Rapid Transit, or DART, recently elevated the DFW Metroplex into the company of world-class cities that connect an international airport to a public transportation system.

To herald this game-changing achievement, DART and Alchemy at AMS teamed up to promote DART’s Orange Line light-rail to DFW Airport.  The DART to DFW campaign encompasses a sustained advertising campaign using alliteration, rhyme, and a whimsical tone to relate the aspiration of travel and exploration to transportation via DART.