American Heart Association | Alchemy at AMS
single,single-portfolio_page,postid-448,,qode-theme-ver-8.0,wpb-js-composer js-comp-ver-4.9.2,vc_responsive

American Heart Association


Hands of Time



Video Marketing
About This Project

We were honored to partner with AHA to celebrate the 50th Anniversary of CPR. To mark this momentous occasion, we created an inspiring documentary that looked back the pivotal developments that led to modern CPR and its role in saving countless lives.
We built a strong and emotional story around the idea of the hands of time—hands on a clock that mark the passage of time, and hands that can save a life along to the rhythm of CPR. This theme was reinforced with a novel use of projected imagery behind intimate documentary portraits of survivors and their rescuers, Good Samaritans and medical professionals alike, telling different sides of the same survival story. The impact was profound, driving home the importance of learning CPR for the greater human good.