HP Innovation Room delivers great brand experience
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HP Enterprise Innovation Room

HP-innovation-room HP-Enterprise-Integrated-Marketing
Client

Hewlett Packard Enterprise Services

Project

Innovation Room

Services

Custom interactive touch screen projection on glass, UX, interactive development, interactive video, custom audio, lighting, room interior design

Category
Experiential, Video Marketing
About This Project

The Hewlett Packard Enterprise (HPE) Experience Center has always been a place to showcase HPE’s innovative spirit and best-in-class processes to prospective and existing clients.

However, some of the physical spaces were looking outdated, which sent the wrong message about innovation. So, Alchemy at AMS went to work transforming the Innovation Room into an immersive brand experience that conveys HPE’s innovative and collaborative approach to their client’s enterprise. Perhaps the first of its kind, the HPE Innovation Room interactive display combines touch screen projection on an 8’ sheet of glass with motion-sensor lighting and audio created specifically to enable the user to touch and explore 30 unique stories about innovation, providing users a customized, engaging journey into the future of business technology. The interactive design of this custom brand experience has significantly increased HPE’s client’s level of engagement, giving HPE’s account team more time for in-person interactions.