Unlocking the Mysteries of Genesis Series | Alchemy at AMS
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Unlocking the Mysteries of Genesis Series


The Institute for Creation Research

Video, interactive, product launches

Brand Strategy, Digital Marketing, Video Marketing
About This Project

The Institute for Creation Research expressed a goal to expand their messaging for a larger audience which they were only reaching through live presentations.
ICR had in mind a possible DVD series, so we guided them through a lengthy discovery process to help them narrow-focus their target audience and the most effective solution. Focusing on Christian millennials, we collaborated closely with ICR to develop and produce a 12-episode DVD series that explored key topics in creation science. Through consumer research, fundraising support, brand identity, series development, production, marketing strategy and digital outreach, the Alchemy team supported ICR from inception through the successful launch of Unlocking the Mysteries of Genesis. The series has already gathered critical acclaim and has become a key tool in helping ICR expand its reach and influence.